Recently we worked in partnership with Dr.Oetker Chicago Town Pizza to create a case study, highlighting their ‘Pizza To Go’ scheme in our stores.
Alan Jackson, Head of Retail Operations:
‘Hot Food to Go’ is our fastest growing area of the business.
We were looking to further enhance our hot food offering with a hot ready to eat pizza that was simple for our colleagues to prepare and pack. We introduced a new partner to the Society in Dr.Oetker with the Chicago brand range. Initially we tried the Chicago brand range in 2 stores where it proved to be a great success.
Following the initial trail, we introduced the ‘Pizza to Go Scheme’ into a further 7 stores. With sales continuing to grow, we are now looking into how we can expand the scheme to an evening takeaway service. Taking only 15 minutes from start to finish on cooking and packaging.
This will be our main drive for 2022 to further increase the sales from this product, along with adding the ‘Pizza to Go Scheme’ to more of our stores.
Pizza now delivers over 8% of our total hot food to go sales.
Takeaway Chicago Town Pizza Slices are now available in our Highbridge, Haywood, Marcroft, Fosseway, Chilcompton, Fromefield, Trowbridge, Warminster, Farrington Stores.
Come & grab a slice for lunch or why not take a whole pizza home for dinner!